Cut Flowers

Agri-flower, Agri-lake and Ethio-Dream are the three flower farms under MIDROC Investment Group that produce variety of high quality roses /cut flowers/ using state-of-the-art growing, harvesting, packing and quality assurance practices that meet highest international standards.

Three of our farms, Holeta flower farm, Bahirdar flower farm and Ethio Dream flower farm, are dedicated to the export of quality roses for markets across the world. The topography and optimum climate of the farms provide suitable conditions for production. All three farms constantly strive to cultivate excellent and consistent quality with over 14 varieties of roses using modern growing, harvesting, packing and quality assurance practices to meet the highest standards. The roses have been recognized for their vibrant colors, ideal stem length and head size, as well as for being free from diseases and pests.

The major cut flower products of our group are: Upper Class, Confidential, Maryo, Madam Red, New Flash, Hot Pink, Athena and the like.

Agri-Flower

Agri-Flower

 Ethio Agri-CEFT PLC entered the flower producing industry in 2004 by establishing the Agri-Flower farm in Holeta. The farm utilizes 17.3 ha of land which have 13 different varieties of rose flower.

Agri-Flower Facts

Location: Oromia Region, Holeta
Distance from Addis Ababa: 35 km west of Addis Ababa

Area: 28.33 ha
Altitude: 2399 m.a.s.l.
Rainfall (Annual Average): 1700 mm
Temperature (Annual Average): Min. 150C, Max 280C
Flower Type: Different varieties of Roses

Ethio Agri-CEFT PLC entered the flower producing industry in 2004 by establishing the Agri-Flower farm in Holeta. The farm utilizes 17.3 ha of land which have 13 different varieties of rose flower.

Agri-Lake Roses

Agri-Lake Flower in Bahirdar


Agri-Lake flower, the second flower farm, was established in 2009 in Bahir Dar. The farm utilizes 15 hectares of land which have 12 different varieties of rose flower.

Agri-Flower Facts

Location: Amhara Region, Bahirdar

Distance from Addis Ababa: 565 km north western of Addis Ababa (22 km from Bahirdar International Airport)

Area: 52 ha
Altitude: 1800 m.a.s.l.
Rainfall (Annual Average): 1498 mm
Temperature (Annual Average): Min. 110C, Max 320C
Flower Type: Different varieties of Roses

Ethio Dream Flower

Ethio-Dream Farm in Holeta


Ethio-Dream Flower, the third flower farm, was established in 2002.The property has holdings of 21 hectares of land and is located 35 kms west of Addis Ababa. Ethio-Dream Flower originallydeveloped 8.5 hectares of land. The farm is currently working on a 6 hectare expansion project which is expected to raise its production capacity to 7 million stems per year. The expansion project is being carried out with an investment of more than 30 million Birr. .

Ethio Dream Flower

Location: Oromia Region, Holeta
Distance from Addis Ababa: 35 km west of Addis Ababa

Area: 28.33 ha
Altitude: 2399 m.a.s.l.
Rainfall (Annual Average): 1700 mm
Temperature (Annual Average): Min. 150C, Max 280C
Flower Type: Different varieties of Roses

ABOUT MIDROC INVESTMENT GROUP
MIDROC Investment Group is a group of Sheikh Mohammed Hussien Ali Al-Amoudi’s companies, mainly engaged in Agriculture, agro-processing, Manufacturing, Mining, Construction, Real-estate, Hotel, Tourism and Commercial endeavors.

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OUR LEADERSHIP
Our senior executives bring tremendous experience, visionary thinking and a shared commitment to excellence, creativity, and innovation to the future as well as  the day to day operation of the company.

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