Fruits and Vegetables

Jittu Horticulture PLC and Upper Awash Agro-Industries PLC are MIDROC’s companies specialized in producing fresh fruits and vegetables. The produces are directly supplied to the public through Queen’s Supermarkets and other market outlets in Addis Ababa and other urban areas here in Ethiopia as well as to the export market.

All the products meet European and Middle East market standard.

This shows that Ethiopia has a potential of producing high quality vegetables and fruits. Ethiopia is a country with different altitudes, temperatures and soil variability’s. These wide range of different conditions makes it possible to grow a large variety of vegetables, fruits and roses. On our 6 farms, more than 100 varieties of vegetables, fruits and flowers are grown all year round.

The production locations are carefully selected. They all have their own suitable climate to create the best growing condition for each and every single product we grow. The altitude and temperature of these areas, the texture of the soil, and the content of the water is proved to be suitable for horticulture activities. According to the specific requests of the product, Jittu Horticulture P.L.C. selected the best places for growing them. We grow them, where they love to grow! As we are certified for the European market, our customers are assured that our vegetables are produced according to European Standards. Food safety is guaranteed through strong. Food hygiene rules and regulations related to the certification. Because of the top quality products, Jittu Horticulture P.L.C. enables to serve high class supermarkets and hotels in all the export Destinations. It has proved itself to be the best supplier of vegetables to the Middle East, especially Dubai and Jeddah market with a brand name of Veg+


MIDROC Investment Group is a group of Sheikh Mohammed Hussien Ali Al-Amoudi’s companies, mainly engaged in Agriculture, agro-processing, Manufacturing, Mining, Construction, Real-estate, Hotel, Tourism and Commercial endeavors.



Our senior executives bring tremendous experience, visionary thinking and a shared commitment to excellence, creativity, and innovation to the future as well as  the day to day operation of the company.


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